This month we have several high profile projects on the go, and one of them is with a local watch dealer. We are producing a 30 second commercial for their new lineup of dive watches. This is a pretty fun gig as we are going for a very upscale GQ look in the production to really add some extra style and flair.
Scuba diving watches are unique because they feature a unidirectional bezel that helps track elapsed dive time. So dive watches are both amazing tools as well as stylish fashion statements. James Bond himself wears an omega sea master at all times and it always looks great.
These days a man’s wardrobe is not complete without a few fashion accessories and diving watches are becoming more and more popular. Along with a nice belt and some sharp shoes, a watch is a perfect compliment for a blazer or suit. This was the focus of our little commercial and I think we pulled it off nicely. Think of The Transporter meets GQ. We got some great close up footage of the perfectly polished dive watches, and have started cutting the commercial together.
If you are a passionate scuba diver, rocking a dive watch can help you represent your love of the ocean when you are not splashing around in the sea. It is an iconic piece of jewelry that any other scuba divers will instantly recognize and probably help strike up a conversation! So don’t worry about looking great, they are also a great way to make new friends to dive with.
For scuba diver’s watches, helium is always the constant issue. The gas gets into the gasket, and in some cases the new change in external and internal air pressure can cause the glass to crack or break. While some companies seek to solve this by venting the helium through an escape valve, Seiko took a different direction and addressed the problem at its source, developing a case structure that is effectively impermeable to any exterior gases. This was the idea at the center of the creation of Seiko’s Diver’s Professional 600m in 1975.
In 1983, Japan conducted an impermeability test by submersing several diver’s watches to 300m in a saturation diving environment. the new design for the 600m dive watch proved to be up to ten times more impermeable to helium gas problems than the other watches from similar companies.The Seiko solution to the helium problem may have the hardest to develop, but it proved to be the best in the end.
So check back soon to see our full cut of our awesome commercial for the best dive watches available on the market today!